The Optimal Relationship between Buyer and Seller Obtained Using TOPSIS Method
Feng-Yi Wu and Chung-Chu Chuang
Graduate Institute of Management Sciences, Tamkang University
Abstract—Achieving optimal buyer–seller relationship is a growing concern among members of market channels because all members of the retail industry are increasingly linked to each other. A good buyer–seller cooperative relationship increases revenue, whereas a poor relationship increases the cost of communication. This study is to investigate the distributors in food industry by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method for normalizing the collected data. The results show that the optimal relationships exist for companies with revenues between 500 million to 5000 million.
Index Terms—power, communication, satisfaction, technique for order preference by similarity to ideal solution (TOPSIS).
Cite: Feng-Yi Wu and Chung-Chu Chuang, "The Optimal Relationship between Buyer and Seller Obtained Using TOPSIS Method," Journal of Advanced Management Science, Vol. 1, No. 1, pp. 133-135, March 2013. doi: 10.12720/joams.1.1.133-135
Index Terms—power, communication, satisfaction, technique for order preference by similarity to ideal solution (TOPSIS).
Cite: Feng-Yi Wu and Chung-Chu Chuang, "The Optimal Relationship between Buyer and Seller Obtained Using TOPSIS Method," Journal of Advanced Management Science, Vol. 1, No. 1, pp. 133-135, March 2013. doi: 10.12720/joams.1.1.133-135