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Etiquette of Co-production with Customers: A Study of Car Sharing in Self-service

Kazuhiro Masuda, Md. Abul Kalam Siddike, and Youji Kohda
School of Knowledge Science, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Nomi City, Ishikawa 923-1292, Japan
Abstract—Today, technology-based self-service facilities have been widely implemented and are very vital in the service industry. Car sharing is one of the prominent examples of self-service in the service industry. The main objective of this paper is to design a car sharing business model for Japan based on customers’ etiquette. The study is based on interviews of car sharing service providers from Japan and USA. Results show that car sharing business model based on returning car on time and cleaning of car after using (if needed), are the important etiquette (manner) of customers for car sharing business in Japan. Authors suggest for the use of new initiatives and mechanism for car sharing business in Japan.

Index Terms—car sharing, co-production, etiquette, sharing service

Cite: Kazuhiro Masuda, Md. Abul Kalam Siddike, and Youji Kohda, "Etiquette of Co-production with Customers: A Study of Car Sharing in Self-service," Journal of Advanced  Management Science, Vol. 1, No. 2, pp. 202-206, June 2013. doi: 10.12720/joams.1.2.202-206
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