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A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior

I-Chieh Lin 1 and Kuei-Feng Chang 2
1. Department of International Business Studies, National Chi Nan University, University Rd., Puli, Nantou 54561, Taiwan
2. Department of International Business Management, Da-yeh University, 168 University Rd., Dacun, Changhua, 51591, Taiwan, R.O.C.
Abstract—It was a good choice for disposing the old-goods in a global economic growth slowdown years. Therefore, this study picked the pre-positive factors that affect disposal of old-goods out and then discussed the relationship between the factors and mental price premium. It will be provided 6 propositions in the study. Besides, this study will adopt SPSS18.0 and AMOS 18.0 to analyze the data. This study hopes to enrich the implications that sellers should make a disposition classification based on these factors in the future.

Index Terms—perceived depreciation, product scarcity, mental price premium, disposal

Cite: I-Chieh Lin and Kuei-Feng Chang, "A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior," Journal of Advanced Management Science, Vol. 1, No. 4, pp. 372-377, December 2013. doi: 10.12720/joams.1.4.372-377
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