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Effective Strategy Implementation

Mas Bambang Baroto, Nader Arvand, and Fauziah Sh. Ahmad
Universiti Teknologi Malaysia, International Business School, Kuala Lumpur, Malaysia

Abstract—To execute the strategy more effectively, this study proposes an integrated model combining the resource-based view of ‘McKinsey 7S’ and the industrial organization point of view. The model was tested through collecting primary data from employees of a disguised transformer manufacturer (TRANSCO). The findings prove that neither the resource-based nor the industrial organization is effective independently towards solving the strategy implementation problem, although the study suggests that the resource-based view is more reasonable than the industrial organization viewpoint. Indeed, the model of this study, which combines both viewpoints by employing the strategy formulation and the balanced scorecard, offers a more comprehensive solution and contributes to resolving the most difficult stage of strategic management—strategy implementation.

Index Terms—strategy implementation, strategy formulation, balanced scorecard

Cite: Mas Bambang Baroto, Nader Arvand, and Fauziah Sh. Ahmad, "Effective Strategy Implementation," Journal of Advanced Management Science, Vol. 2, No. 1, pp. 50-54, March 2014. doi: 10.12720/joams.2.1.50-54
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