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Store's Atmosphere’s Importance in Creating Store’s Image in Sustainable Management of Store and a Research in Konya(Turkey) City

Mete Sezgin 1 and Senem Küçükköylü 2
1. Selcuk University, Tourism Faculty, Konya, Turkey
2. Selcuk University, Institute of Social Science, Konya, Turkey
Abstract—This study is prepared on the purpose of examining the store’s atmosphere effect to the store's image in sustainable management of store. Accordingly, a survey was prepared and was made among the customers of the clothing shops in a shopping mall, in Konya (Turkey). The research was applied to 363 customers in December, 2012. The information acquired through data gathering tool in the research are analyzed in SPSS software in a computer medium. For the distribution of subjects along demographic characteristics, frequency and percentage defining statistics are employed, while to determine the relationship between customers’ evaluation on store image and store atmosphere and their demographic characteristics, t-test and variation analysis is employed, and to determine the relationship between a store’s atmosphere and its image, multiple regression analysis was employed. The research showed that there are statistically significant effects of a store’s atmosphere on all aspects of the store’s image.

Index Terms—sustainable management, sustainable management of store, store’s image, store's atmosphere’s

Cite: Mete Sezgin and Senem Küçükköylü, "Store's Atmosphere’s Importance in Creating Store’s Image in Sustainable Management of Store and a Research in Konya(Turkey) City," Journal of Advanced Management Science, Vol. 2, No. 3, pp. 186-191, September 2014. doi: 10.12720/joams.2.3.186-191
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