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Comparison of Brand Buying Behavior of Slovak Consumers at the Beginning of Economic Crisis and at Its End

Lucia Vilčeková
Comenius University in Bratislava/Faculty of Management, Bratislava, Slovakia
Abstract—The aim of this paper is to examine the attitudes toward brands of Slovak consumes and to compare the differences in their buying behavior at the beginning of the economic crisis and now, when the crisis may be coming to its end. Secondary data from representative researches on buying behavior in Slovakia were used as a basis for comparison with the results of primary research conducted in 2013. Changes in consumer behavior are influenced by the economic situation, as the comparison showed. In 2009, when the crisis hit Slovakia, the main trigger for purchases was the price of the products, whereas now, it is the brand and country of origin. It is a good time now to get use of this situation, when customers are aware of the importance of buying domestic products to help Slovak economy to overcome the crisis.

Index Terms—buying behavior, economic crisis, attitudes toward brands, domestic vs. foreign brands

Cite: Lucia Vilčeková, "Comparison of Brand Buying Behavior of Slovak Consumers at the Beginning of Economic Crisis and at Its End," Journal of Advanced Management Science, Vol. 2, No. 4, pp. 306-309, December 2014. doi: 10.12720/joams.2.4.306-309
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