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Knowledge Sharing and Management via Online Social Networks: A Prototype for Older People in Thailand

Nattavee Utakrit 1 and Nittaya Utakrit 2
1. Department of Information Technology Management, Faculty of Information Technology, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand
2. Department of Office Automation Design and Business Management, Faculty of Architecture and Design, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand
Abstract—Knowledge sharing via online social networks may not just be for younger people or people who are still working. This study shows that a prototype of an online social network for older people in Thailand can be of importance for people at this age. The study used qualitative research methods to investigate attitudes of older Thai people who live in the capital city and its surrounding towards social networks and knowledge sharing. This particular online social network prototype was designed, developed and tested by researchers then by experts before conducting the experimental tests with the real sample groups of older people. The researchers conducted the second experimental tests as a follow up study. From the results of UAT (User Acceptance Test) it can be implied that this online social network successfully met the needs of older Thai people in this area.

Index Terms—online social network, Thailand, older people, CoPs, edutainment, qualitative method, UAT

Cite: Nattavee Utakrit and Nittaya Utakrit, "Knowledge Sharing and Management via Online Social Networks: A Prototype for Older People in Thailand," Journal of Advanced Management Science, Vol. 3, No. 1, pp. 74-80, March 2015. doi: 10.12720/joams.3.1.74-80
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