Abstract—An effective cross-culture management (CCM) can be a huge competitive advantage to the international companies. Therefore, this study had one research question; how can foreign managers overcome the key challenges of cross culture management at hotel industry in Thailand. The empirical information was gained through seven in-depth interviews with non-Asian managers at hotel industry in Thailand. Chosen participants were asked to identify challenges and solutions what they had faced at their work in Thailand and also what was it like to work with role-oriented people. The sample size was quite small, because it was more important to find the right people for this research than the quantity. Only one industry was chosen for this research, which might not represent the whole business base. This study was mainly based on Hofstede’s Five Dimension Model [1] and Huijser’s Model of Freedom [2]. The results of this study shows that cultural-awareness and deep understanding of cultural differences are the keys to the effective CCM. It is hoped that this study will give benefits to the readers, how to avoid most common pitfalls when working in cross-culture environment.

Index Terms—cross-culture management, hotel industry, globalization, Thailand


Cite: Suvi J. Jäämaa, "Cross-Culture Management for Foreign Managers at Hotel Industry in Thailand," Journal of Advanced Management Science, Vol. 3, No. 2, pp. 103-108, June 2015. doi: 10.12720/joams.3.2.103-108