1. How to submit my research paper? What’s the process for publication of my paper?
The journal receives submitted manuscripts via email only. Please submit your research paper in .doc or .pdf format to the submission email: joams@ejournal.net.

2.Can I submit an abstract?
The journal publishes full research papers. So only full paper submission should be considered for possible publication...[Read More]

Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement

Nima Barhemmati and Azhar Ahmad
Universiti Kebangsaan Malaysia (UKM), The National University of Malaysia

Abstract—Social Network Marketing (SNM) has been among the most successful tools in advertising. Knowing how marketing tools can boost number of sales is every marketer’s main goal since it can boost the profitability of a company substantially. This study is aimed to examine how SNM will influence the ultimate consumer purchase behavior among people who often use social networking websites and to investigate the predicted relationships among social network marketing activities, customer engagement and consumer purchase behavior. A quantitative survey was conducted among 50 respondents in the campus of National University of Malaysia (UKM). The results showed positive relationships between customer engagement of social networking and their purchase behaviors.
 
Index Terms—customer engagement, emotional bond, marketing, purchase behavior and social network

Cite: Nima Barhemmati and Azhar Ahmad, "Effects of Social Network Marketing (SNM) on Consumer Purchase Behavior through Customer Engagement," Journal of Advanced Management Science, Vol. 3, No. 4, pp. 307-311, December 2015. doi: 10.12720/joams.3.4.307-311
Copyright © 2013-2024 Journal of Advanced Management Science, All Rights Reserved