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An Initiative to Implement Open Innovation in R&D Department of a Chinese Multinational Company Located in Brazil

Romulo de S. F. Junior, Eliane Simões, and Getúlio K. Akabane
Centro Estadual de Educação Tecnológica Paula Souza, São Paulo, Brazil
Abstract—Open innovation has become synonymous of innovation strategy, ideas and knowledge flow that occur inside and outside the company through various interactions with suppliers, customers, universities and industries. It is a transition from closed innovation, focused exclusively on internal development and protection of intellectual property, to open innovation, where companies expand their initiatives, interacting with external partners, leveraging the knowledge spread and reducing innovation cycle. The goal of this paper is to make an analysis of open innovation adopted in R&D department of a Chinese multinational company located in Brazil, using data from a survey based on observations, analysis of reports and an unstructured interview with R&D Director of the company.

Index Terms—innovation, open innovation, innovation strategies, exploration, exploitation

Cite: Romulo de S. F. Junior, Eliane Simões, and Getúlio K. Akabane, "An Initiative to Implement Open Innovation in R&D Department of a Chinese Multinational Company Located in Brazil," Journal of Advanced Management Science, Vol. 4, No. 2, pp. 166-171, March 2016. doi: 10.12720/joams.4.2.166-171
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