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Model of Quality Management of Education Digital Television Station in Thailand

Jagreerat Sangvari 1, Prachyanun Nilsook 2, and Pallop Piriyasurawong 3
1. Department of Broadcasting, Faculty of Communication Arts, Kasem Bundit University, Bangkok, Thailand
2. Department of Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand
Abstract—The purpose of the research was to: 1) study experts’ perspective about the model of quality management of education digital television (TV) station, 2) design the quality management model, and evaluate the model. The methodology was the qualitative research to in-depth interview forms the 25 experts who were academician, journalists, and professionals in mass communication. The following results: The experts’ perspective to the quality management of education digital TV station consisted of five components and 15 subcomponents to design the model quality management. The first element was administration composted of three subcomponents included management planning, vision of administrator, and quality control. The second element was TV programmes management and production comprised of four subcomponents included production planning, content, role of television personal, and production technologies. The third element was human resources consisted of three subcomponents included personnel selection, personal performance specification, human resources development. The fourth element was audience composted of four subcomponents included receiver analyzing, estimated exposure, participation TV programmes, and Feedback. The fifth element was evaluation consisted of two subcomponents included assessment system and research and development. Finally, the five components and 15 subcomponents can to design the quality management model for education digital TV station. Finally, evaluating the model in factors for the quality management of education digital TV station was in high level and designing and applying the quality management model of education digital TV station overall appropriateness which was in high level.

Index Terms—model of quality management, educational television, digital television station

Cite: Jagreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong, "Model of Quality Management of Education Digital Television Station in Thailand," Journal of Advanced Management Science, Vol. 4, No. 6, pp. 447-451, November 2016. doi: 10.18178/joams.4.6.447-451
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