Social Responsibility Used as a Source for Competitive Advantage in Mexico´s Companies
Juan Manuel Perusquia Velasco, Rocío Villalón Cañas, and Martha Elena López Regalado
Universidad Autonoma de Baja California, Tijuana, Mexico
Abstract—Large, medium and small companies create and sustain relationships with their investors, stakeholders, employees and community in a different way; conditions by means of which the executives take decisions related to the enterprise’s social responsibility changes . There is wide debate, between investigators of the area, about the enterprise’s participation of the Social Corporative Environment, as well as the discussion about the success and limitations of their participation.
Index Terms—competitive advantage, social responsibility, stakeholders
Cite: Juan Manuel Perusquia Velasco, Rocío Villalón Cañas, and Martha Elena López Regalado, "Social Responsibility Used as a Source for Competitive Advantage in Mexico´s Companies" Journal of Advanced Management Science, Vol. 5, No. 1, pp. 24-29, January 2017. doi: 10.18178/joams.5.1.24-29