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Management of Innovation as Market Strategy: A Study on Innovation Adopted by Hyundai in the Automotive Worldwide Industry

Valmir Adelino de Moura, Hellen Xavier das Chagas, Rômulo de Souza Fabricio Junior, and Dra. Eliane Simões
Centro Paula Souza–São Paulo/SP–Brasil
Abstract—Companies grow when meeting competitive advantages that add value to the customer compared to its competitors. The global automobile industry, a market of extreme competition and appeals for new technologies, processes and materials especially given the focus for sustainability, was the scenario that the Korean Hyundai emerged, launching its first passenger car just 40 years ago and currently already ranks among the four largest global automakers. This study aims to identify: which innovation management strategies have been performed by Hyundai to justify its quickly achieved success. The data collection and the results obtained allow visualizing innovation from a different approach than the traditional, measured by products: the innovative management.

Index Terms—Hyundai, innovation management, competitive strategies

Cite: Valmir Adelino de Moura, Hellen Xavier das Chagas, Rômulo de Souza Fabricio Junior, and Dra. Eliane Simões, "Management of Innovation as Market Strategy: A Study on Innovation Adopted by Hyundai in the Automotive Worldwide Industry" Journal of Advanced Management Science, Vol. 5, No. 2, pp. 83-88, March 2017. doi: 10.18178/joams.5.2.83-88
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