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The journal receives submitted manuscripts via email only. Please submit your research paper in .doc or .pdf format to the submission email: joams@ejournal.net.

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The journal publishes full research papers. So only full paper submission should be considered for possible publication...[Read More]

The Impact of Using Customer Relationship Management to Achieve Competitive Advantage for Egypt Air

Mohamed H. Abd Elghafour Barsy
Faculty of Commerce, Aswan University, Egypt
Abstract—The aim of this study identified the impact of using customer relationship management to achieving competitive advantage For EGYPTAIR, A total of 200 respondents from different sales office of EGYPTAIR in Egypt, it was found that can using Customer Relationship Management has possibility in EGYPTAIR by using database of Frequent Flyer Program, human resources and suitable existent facilities to improve its services by improve product quality, reduce cost and on time services throw satisfy clients needs and wants by direct contact by using customer relationship management feedback and has positive effect on Achieving Competitive Advantage, as well as learn how to effective customer relationship management Activities in EGYPTAIR..

Index Terms—customer relationship management, competitive advantage, frequent flyer program, market, Egyptair

Cite: Mohamed H. Abd Elghafour Barsy, "The Impact of Using Customer Relationship Management to Achieve Competitive Advantage for Egypt Air" Journal of Advanced Management Science, Vol. 5, No. 3, pp. 215-218, May 2017. doi: 10.18178/joams.5.3.215-218
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