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The Development of a Strategic Communication Plan in Heavy Transportation Auto Part Manufacturing Factories

Farnoosh Javadian Farzaneh and Wathiq Mansoor
University of Dubai/Bussiness, Dubai, United Arab Emirates

Abstract—This research proposal is a continuum of the master’s dissertation with the title “What are the most Crucial Operational Risk Factors associated with a production line of Heavy Public Transportation Vehicle’s Auto Part Manufacturing and Assembling Factories.” which concluded that communication is a very important yet neglected risk factor in assessing such manufacturing fields. Auto part manufacturing is a multibillion Dollars industry that has been growing by the years rapidly. Transportation manufactures faced three important factors of money, time and planning, which would not have been easy to be assessed by one single company, especially in producing such complex industrial features, thus companies that were specialized in making specific auto parts were created. In this research proposal two co-existing sister companies will be an empirical environment for the research at hand, to obtain the importance of using one of the most crucial risk factors, which is communication, in their strategic planning. The aim of the research would be to obtain a well-defined, technically accurate and step by step plan or model to assist communication planning in such fields.

Index Terms—communication, planning, manufacturing, strategic, risk

Cite: Farnoosh Javadian Farzaneh and Wathiq Mansoor, "The Development of a Strategic Communication Plan in Heavy Transportation Auto Part Manufacturing Factories" Journal of Advanced Management Science, Vol. 5, No. 5, pp. 409-412, September 2017. doi: 10.18178/joams.5.5.409-412
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