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The Challenge of Young Generation Involvement in Sustainable Tourism Development-"Case Study of Jatiluwih Tourism Village Bali-Indonesia"

Ni Made Tirtawati, Dewa Ayu Made Lily Dianasari, and I Gede Gian Saputra
Bali Tourism Institute, Denpasar, Indonesia
Abstract—This study aims to analyze the role of the young generation in the development of subak based cultural tourism products in Bali. This research uses tri hita karana concept, the concept of cultural attraction product, sustainable tourism, and dramaturgy theory. Data were collected by observation, in-depth interview, and literature study. The analysis technique used is qualitative descriptive analysis. The results of this study indicate that the young generation is the “tools” in the development of cultural tourism products based on subak. Subak as a system and social organization of Balinese society will be appropriate if developed by the younger generation who become the next generation of cultural actors in the area. Youth efforts in supporting the development of subak-based cultural tourism products include; community empowerment through the involvement of young generation and direct participation of young generation in tourism village management. 

Index Terms—The role, young generation, sustainable tourism, tourism village

Cite: Ni Made Tirtawati, Dewa Ayu Made Lily Dianasari, and I Gede Gian Saputra, "The Challenge of Young Generation Involvement in Sustainable Tourism Development-"Case Study of Jatiluwih Tourism Village Bali-Indonesia," Journal of Advanced Management Science, Vol. 7, No. 1, pp. 25-32, March 2019. doi: 10.18178/joams.7.1.25-32
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