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Research on the Causes of the “Tik Tok” App Becoming Popular and the Existing Problems

Li Xu 1, Xiaohui Yan 2, and Zhengwu Zhang 2
1. Jiangxi Normal University, Nanchang, China
2. Jiangxi Normal University, Nanchang, China and Macau University of Science and Technology, Macau,China
Abstract—Since 2107, the short video industry has been on the rise. The “Tik Tok” app is a music creative short video social software that went live in September 2016. In 2017, it became a dark horse from many short video apps. This paper analyzes the reasons for the popularity of the “Tik Tok” APP from the three aspects of marketing promotion strategy, user demand and algorithm technology, and analyzes the problems existing in the content operation and liquidation ability and proposes countermeasures to make the “Tik Tok” go further.

Index Terms—short video, “Tik Tok”, cause of popularity

Cite: Li Xu, Xiaohui Yan, and Zhengwu Zhang, "Research on the Causes of the “Tik Tok” App Becoming Popular and the Existing Problems," Journal of Advanced Management Science, Vol. 7, No. 2, pp. 59-63 June 2019. doi: 10.18178/joams.7.2.59-63
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