Abstract—This study aims to analyze the role of the government in the industrial transition of ethnic minority rural area from traditional agriculture to sustainable tourism industry. This research uses the Shibi concept, the concept of Beichuan Qiang's Intangible Cultural Heritage, Tourist Gaze theory and Resource-based theory. Data were collected by observation, in-depth interview, and literature study. The analysis technique used is qualitative descriptive analysis. The results of this study indicate that the government has vigorously promoted the restoration and reconstruction of Beichuan County through the development of sustainable tourism after 2008 Wenchuan Earthquake. In the process of development, Beichuan County has made gratifying progress in economic, political and cultural aspects by restoring and integrating the original ethnic minority ecological resources. Meanwhile, there are still many problems remain to be solved, such as lack of brand advantages, core competitiveness and talent.