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Luxury Hotels’ Eco-Friendly Activities & Customers’ Preferences and Willingness to Pay for Green Hotels

El-Nemr Nadia, Canel-Depitre Beatrice, Taghipour Atour
Normandie Univ, UNIVHAVRE, NIMEC, 76600 Le Havre, France
Abstract—Understanding customers’ attitude and preferences toward ecological activities may help hoteliers enhance and adjust their strategies and environmental programs in order to suit customers’ expectations. Therefore, this study examined hotels’ eco-engagement level and managers’ perception and attitude toward green activities. Moreover, a questionnaire was designed in order to inspect potential customers’ attitude toward green practices. Results have shown that there is a gap between managers’ perceptions and the real attitude of potential customers. Therefore, few suggestions were provided to help hotel managers adjust their strategies. 

Index Terms—hotel industry, green activities, environmental practices, customer practices, customer preferences, Lebanon

Cite: El-Nemr Nadia, Canel-Depitre Beatrice, Taghipour Atour, "Luxury Hotels’ Eco-Friendly Activities & Customers’ Preferences and Willingness to Pay for Green Hotels," Journal of Advanced Management Science, Vol. 8, No. 1, pp. 7-14, March 2020. doi: 10.18178/joams.8.1.7-14
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