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The Application of Entrepreneurial Intention Model in Examining the Factors that Influence Small Scale Entrepreneurs to Become More Successful: The Malaysian Experience

Mohamad Sukeri Khalid, Abdul Halim Ahmad, and Ahmad Marthada Mohamed
School of Government, College of Law, Government and International Studies Universiti Utara Malaysia, Sintok, Kedah, Malayaia
Abstract—The Langkawi Development Authority (LADA) has been involved in the development of Langkawi Island since its inception and has now successfully positioned Langkawi as one of the world's leading Tourism Island. But there is a growing dissatisfaction among locals who see LADA as not helping to develop or maintain the local entrepreneurship to be more successful. Therefore, the objective of this study was to identify the existence of LADA in the effort to increase the intention of Langkawi small entrepreneurs to be more successful. This mixed method approach study used the Entrepreneurial Intention Model (EIM) framework to achieve the research objectives whereby data was collected through a survey and elite interviews. The respondents were Langkawi small entrepreneurs comprising various small industries comprising tourism and non-tourism oriented entrepreneurs. Out of 300 questionnaires distributed, a total of 280 questionnaires were returned. An interview was also conducted with three respondents involving the Chairman of the Langkawi Homestay Association, the Langkawi Small Traders and the Chairman of Village Community Kilim Langkawi Berhad Cooperative. Based on descriptive analysis, the findings showed that LADA entrepreneurship development did not help influence the small entrepreneurs to increase their intention to succeed. The majority of respondents believed that the Personal Attitude elements of small business owners were more influential towards their success in the business. Based on the findings of the study, LADA needs to focus on a more systematic and long term goal entrepreneurship development program for small scale entrepreneurs in Langkawi.
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Index Terms—Langkawi Authority Development, Entrepreneurial Intention Model, Small Scale Entrepreneur, Tourism-oriented

Cite: Mohamad Sukeri Khalid, Abdul Halim Ahmad, and Ahmad Marthada Mohamed, "The Application of Entrepreneurial Intention Model in Examining the Factors that Influence Small Scale Entrepreneurs to Become More Successful: The Malaysian Experience," Journal of Advanced Management Science, Vol. 8, No. 1, pp. 33-37, March 2020. doi: 10.18178/joams.8.2.33-37
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