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Study on the Incentive Mechanism of Cultural Volunteer Organization based on the Two-factor Theory

Yanfang Xiao, Mingli Zhang, and Zhongqiang Zhou
Wuhan University of Science and Technology, Wuhan, China
Abstract—With the increasing cultural demand of the general population, cultural volunteer organizations have sprung up rapidly. With the rapid development of these cultural volunteer organizations, some problems including the low activity participation rate, service quality and sustainability have appeared gradually, which will limit its growth. Based on the two-factor theory, the problems of incentive mechanism of cultural volunteer organizational from the aspects of hygiene factors and motivation factors, such as unscientific incentive measures, insufficient organizational funds and inadequate professional training, etc., have been found and analyzed. Suggestions of building social support networks, strengthening professional training, implementing incentive measures that match the motivation, innovating incentive mechanism have been proposed and demonstrated. 

Index Terms—cultural volunteer organization, incentive mechanism, two-factor theory

Cite: Yanfang Xiao, Mingli Zhang, and Zhongqiang Zhou, "Study on the Incentive Mechanism of Cultural Volunteer Organization based on the Two-factor Theory," Journal of Advanced Management Science, Vol. 8, No. 2, pp. 60-64, June 2020. doi: 10.18178/joams.8.2.60-64
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