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Muslim Religiosity and Its Impact on Purchase Intention

Johari Bin Abdullah 1, Firdaus Abdullah 2, and Saimi Bin Bujang 2
1. Universiti Teknologi MARA Sarawak Branch Mukah Campus, Malaysia
2. Universiti Teknologi MARA Sarawak Branch Samarahan Campus, Malaysia
Abstract— Religiosity is one of the cultural subsystems that highlight elements such as belief, norms and values systems that influence human behavior. As different religions and cultures offer their unique elements influencing consumer behavior. Therefore, this paper ought to present a new perspective on Religiosity and its relation to Purchase Intention. This research utilized a qualitative approach using 8 separate focus group interviews consist of 45 respondents in Malaysia. Findings suggest that Muslim religiosity influences their purchase intention. It was found that elements such as religious belief, norms, consumer values, environmental responsiveness, knowledge, social responsiveness offer a wider conceptualization of religiosity for Muslims impacting such relationships. This exploratory finding requires further research to quantitatively present a more robust approach and more in-depth findings.

Index Terms— religiosity, Muslim consumers, Muslim consumer behavior, purchase intention

Cite: Johari Bin Abdullah, Firdaus Abdullah, and Saimi Bin Bujang, "Muslim Religiosity and Its Impact on Purchase Intention," Journal of Advanced Management Science, Vol. 9, No. 1, pp. 5-10, March 2021. doi: 10.18178/joams.9.1.5-10
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