1. How to submit my research paper? What’s the process for publication of my paper?
The journal receives submitted manuscripts via email only. Please submit your research paper in .doc or .pdf format to the submission email: joams@ejournal.net.

2.Can I submit an abstract?
The journal publishes full research papers. So only full paper submission should be considered for possible publication...[Read More]

JOAMS 2021 Vol.9(4): 88-95
doi: 10.18178/joams.9.4.88-95

What is Omotenashi? A Comparative Analysis with Service and Hospitality in the Japanese Lodging Industry

Shunichiro Morishita
Kyushu Sangyo University, Fukuoka, Japan

Abstract—Omotenashi, which is defined as a warm reception reflecting Japanese culture and courtesy, is perceived and practiced differently depending on the hosts and providers. Therefore, the views on omotenashi vary among researchers and practitioners, and it has been regarded as an ambiguous term. This study reviewed previous studies that discussed the definition and characteristics of omotenashi in recent years and has attempted academic conceptualization by comparing omotenashi with its synonyms, service and hospitality, as well as by conducting a case study analysis. As a result, the unique characteristics of omotenashi were identified: 1) being rooted in traditional Japanese culture, 2) understanding the implicit request of the guests (thoughtfulness), 3) the host and guests working together as one (equality), and 4) being offered in a casual manner. This paper proposes a new concept.

Index Terms—Omotenashi, hospitality, service, Yamashiroya, Sawanoya, FujiHakone Guest House

Cite: Shunichiro Morishita, "What is Omotenashi? A Comparative Analysis with Service and Hospitality in the Japanese Lodging Industry," Journal of Advanced Management Science, Vol. 9, No. 4, pp. 88-95, December 2021. doi: 10.18178/joams.9.4.88-95

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.
Copyright © 2013-2024 Journal of Advanced Management Science, All Rights Reserved