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The Impact of Online Business on Going Global of Thai Exporters

Weeranan Kamnungwut and Unchana Klentien
Srinakharinwirot University, Bangkok, Thailand

Abstract—This research studied the impact of online business on going global of Thai exporters by focusing on the relationship between the use of online business and the increase of opportunity of Thai exporters in international markets. Both quantitative and qualitative methods were used to collect data from Thai exporters who participated in Bangkok International Trade Fair called BIG+BIH April 2013 and those in the category of light manufacturing exporters. The findings were that most of the Thai exporters have websites as ‘brick and mortar’ to promote their companies and products and services and use email to contact and communicate with customers; none of them uses the websites as a market place to sell products online because of limitation of budget and expertise and concern about security of the internet system. However, large and medium companies have been prepared to improve their websites to maximize advantages from the online business.

Index Terms—online business, Thai exporter, e-commerce, e-business

Cite: Weeranan Kamnungwut and Unchana Klentien, "The Impact of Online Business on Going Global of Thai Exporters," Journal of Advanced Management Science, Vol. 3, No. 3, pp. 256-260, September 2015. doi: 10.12720/joams.3.3.256-260
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