Abstract—The innovation has emerged as crucial tool for the modern corporations in order to sustain its competitive advantage in today’s highly competitive, volatile and globalized markets. The purpose of this review is to discuss the critical role of innovation in the overall improvement in the organizational growth and performance. It specifically focuses on the new product development as an important innovative factor for success. Through a richer explanation and empirical assessment, the study contributes to generate clarity and better understanding of how new product development responds positively to the organizational performance.

Index Terms—innovation, NPD, organizational performance, competitive advantage, product success

Cite: Mohammad Sajid, Hani Barjas Al-bloush, Mohammed AL-Faieq, Snaz Monsef, and Mohammad Sadeghi, "Role of Innovation in the Development of New Products for Improving Organizational Performance," Journal of Advanced Management Science, Vol. 3, No. 3, pp. 261-264, September 2015. doi: 10.12720/joams.3.3.261-264