Abstract—As mobile payment is rapidly introduced and popularized around the world, user intention is of vital importance to service providers to win customers for such new technology. Our research focuses on understanding the role of individual perception on the relationship between individual innovativeness and user intention. In our paper individual perception includes three aspects: perceived usefulness, perceived ease of use and perceived risk. We empirically examine both moderating model and mediating model and find that different aspects of individual perception play different roles between individual innovativeness and user intention. The result shows that perceived usefulness and perceived ease of use are mediators while perceived risk is a moderator. More surprisingly, we also find that social influence has a positive effect on the individual innovativeness.

Index Terms—mobile payment, individual innovativeness, individual perception, moderator, mediator

Cite: Qiang Zeng and Jifeng Ma, "Understanding the Role of Individual Perception on Mobile Payment: Moderating or Mediating," Journal of Advanced Management Science, Vol. 4, No. 3, pp. 195-200, May 2016. doi: 10.12720/joams.4.3.195-200