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Idea Management: Idea Generation Stage with a Qualitative Focus

Maria El Haiba 1, L. Elbassiti 2, and R. Ajhoun 2
1. National High School for Computer Science and Systems Analysis – ENSIAS / Learning and Research in Mobile Age – LeRMA, University Mohammed V of Rabat, Morocco
2. ENSIAS / LeRMA, University Mohammed V of Rabat, Morocco

Abstract—Faced with an increasingly changing business environment, being flexible and more innovative has become an obligation for organizations. To better innovate and remain competitive, organizations must use all their knowledge, proficiencies and abilities of people to consistently create new creative products and services. Our work is centered on the beginning of the innovation process, commonly referred to as “Fuzzy Front End” focusing on Idea generation for new product development. The current paper presents a qualitative approach for managing idea generation stage within an innovation management process in order to ensure an improved quality of the first draft of Idea generation stage outputs. This paper presents a theoretical construct, defined as a qualitative approach to manage the emergence of Idea that aims to support activities of the Front End of innovation. We first present the global context of this work, the LifeCycle and the core concepts adopted for the idea generation. Next, we explore and discuss based on a set of defined characteristics some of existing creativity techniques. Then, we provide an overview of the quality concept in order to guide our research on developing a qualitative approach to support the idea generation stage. Finally, we conclude with future research directions for implementing the developed approach.

Index Terms—idea management, idea generation, creativity, collaboration, knowledge, learning, quality, approach

Cite: Maria El Haiba, L. Elbassiti, and R. Ajhoun, "Idea Management: Idea Generation Stage with a Qualitative Focus" Journal of Advanced Management Science, Vol. 5, No. 4, pp. 271-278, July 2017. doi: 10.18178/joams.5.4.271-278
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