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JOAMS 2023 Vol.11(3): 79-83
doi: 10.18178/joams.11.3.79-83

Challenge of COVID-19 Pandemic in the Supply Chain of Taiwan’s Pleasure Yacht Industry

Eva Chia-Hua Chiu* and Chi-Cheng Wu
Department of Business Management, National Sun Yat-sen University, Kaohsiung, Taiwan
Email: chicheng@mail.nsysu.edu.tw (C.C.W.)
*Correspondence: eva@chiu.vip (E.C.H.C.)

Manuscript received February 8, 2023; revised March 22, 2023; accepted May 25, 2023; published September 8, 2023.

Abstract—Taiwan ranks as the 6th largest producer of pleasure yachts worldwide and the first in Asia. More recently, there has been a growing demand for luxurious products due to increased income and spending. Taiwan’s superyacht industries have taken advantage of these trends to meet increasing demand. However, the recent event of the COVID-19 pandemic devastated the industry. The supply chain of the industry was effectively disrupted. This research was conducted to understand the pandemic’s effects and strategies sought to mitigate the same. Specifically, the research sought to review the challenges of the COVID-19 pandemic on the supply chain of Taiwan’s pleasure yacht industry. Interestingly, demand increased significantly during this period. Taiwan has sought to foster its internal market and manufacturing capacity to reduce their vulnerability during the pandemic. 
Keywords—Yacht, super yacht, pleasure boats, SCM, supply chain management, COVID-19 coronavirus

Cite: Eva Chia-Hua Chiu and Chi-Cheng Wu, "Challenge of COVID-19 Pandemic in the Supply Chain of Taiwan’s Pleasure Yacht Industry," Journal of Advanced Management Science, Vol. 11, No. 3, pp. 79-83, 2023. 
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.
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