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JOAMS 2023 Vol.11(3): 112-116
doi: 10.18178/joams.11.3.112-116

The Strategy of the Rembang Tourism Department in Developing the Potential of Cultural Tourism

Mia Amelia, Augustina A. Rumanti, and Yudha Prambudia
School of Industrial Engineering, Telkom University, Bandung, Indonesia
Email: augustinaar@telkomuniversity.ac.id (A.A.R.), prambudia@telkomuniversity.ac.id (Y.P.)
*Correspondence: miaameliaa@student.telkomuniversity.ac.id (M.A.)

Manuscript received May 11, 2023; revised June 17, 2023; accepted July 13, 2023; published September 8, 2023.

Abstract—This research was conducted based on the low level of tourist arrivals, both domestic and foreign, to the Rembang district. Even though the tourism sector is one of the mainstay sectors of this regency to increase its regional income, this study uses a qualitative descriptive method, using the strategic concept of Rangkuti as a reference. The study results show that the Tourism Office of the Rembang district makes promotion the primary strategy for developing its cultural tourism potential. Failure is caused by the upgrade not being implemented optimally. Both from the use of media and other promotional facilities. This study concluded that the failure stemmed from not implementing various tourism development standards that should have been carried out (infrastructure development, promotion and strengthening of human resources, and involvement of the private sector).

Keywords—cultural tourism, infrastructure, promotion, strategy

Cite: Mia Amelia, Augustina A. Rumanti, and Yudha Prambudia, "The Strategy of the Rembang Tourism Department in Developing the Potential of Cultural Tourism," Journal of Advanced Management Science, Vol. 11, No. 3, pp. 112-116, 2023. 

Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.
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