Abstract—Innovation is the differential sought by companies to survive in a globalized and increasingly competitive market. Studies show that the best way for a company to increase its innovative capability is not looking for its next great innovation, but designing a creative and innovative organizational environment that encourages its employees to become more inventive. Research conducted show which organizational culture factors are more likely to create a culture of innovation. The purpose of this paper is to study and define an approach to assess a culture of innovation in a Chinese multinational company located in Brazil. For that reason, a survey was applied for company managers in order to analyze factors that influence the culture of innovation taken from extant literature. The results showed the importance of some factors from organizational culture to improve the creativity and innovation performance, confirming previous studies about innovation culture.

Index Terms—organizational culture, culture of innovation, creativity, innovation

Cite: Romulo de S. F. Junior and Eliane Simões, "An Evaluation Approach of the Innovation Culture in a Chinese Multinational Company Located in Brazil" Journal of Advanced Management Science, Vol. 5, No. 2, pp. 89-93, March 2017. doi: 10.18178/joams.5.2.89-93